• We're the Lifecycling™ company
At Novoloop, we envision a truly circular world where materials become building blocks, and hard-to-recycle plastics are remade into something better. Our Lifecycling™ platform uses plastic waste to make performance materials that are molecularly identical to conventional products. We're on a mission to create a waste-free world, an infinite loop of possibilities.
Only 4% of all polyethylene bags and films are recycled today.
We transform linear plastic waste into circular performance materials
Our Lifecycling™ platform transforms non-recyclable plastics, such as bags and packaging, into performance materials. We chemically alter the post-consumer polyethylene to create building blocks, which we use to make thermoplastic polyurethane (TPU). This reduces carbon emissions by up to 41% compared to traditional methods.
Then, when scrap is generated in the process of using TPU, we take it back and recycle it.
Circularity by Novoloop
Step 1
Sourcing
When you throw away plastic bags or packaging (polyethylene), it eventually ends up in the city waste stream. Unfortunately, very little of this type of material is ever recycled. Novoloop works with partners in the waste recovery and recycling value chain to source polyethylene waste, the starting material for Novoloop’s Lifecycled™ TPU. Novoloop pays for the waste, generating an incentive to keep waste out of landfills, incinerators, or worse, oceans.
Step 2
Lifecycling™
First-of-a-Kind innovation
We apply our revolutionary Accelerated Thermal Oxidative Decomposition (ATOD) technology to oxidize plastic waste, bringing it down to its molecular foundation, purifying it, and transforming it into high-quality, good-as-new building blocks that are normally produced from fossil fuels.
Monomerization
Dicarboxylic acid monomers are harvested from broken down polyethylene material with a 70-90% CO2-eq reduction compared to adipic acid.
Purification
The monomers are purified in a proprietary process that removes inorganic and organic contaminants, making them suitable for reformulation into performance materials.
Step 3
Synthesis
These building blocks are then combined with other ingredients to create Lifecycled™ TPU, a virgin quality drop-in resin optimized to meet the processing needs of thousands of everyday applications.
Step 4
Product Innovation
World's first Lifecycled™ running shoe with ON
We're proud to announce our Lifecycled™ TPU outsole innovation featured for On’s newest carbon capture consortium shoe, Cloudprime. The achievement is the result of a two year-long joint development, in which both companies invested in creating a Lifecycled™ TPU made from an unconventional carbon feedstock originating from plastic waste.
An infinite loop of possibilities
At Novoloop, we’re proud to be at the forefront of the biggest challenge of our time by creating impactful technology. We believe that sustainability should not be a luxury, and we’re committed to help industries transition to a circular economy.
We’re a venture-backed, fast-growing company, led by world-class talent and dedicated executives from the chemicals and plastics industries.
Our investors
